You may think you have a good idea for a membership site, but how do you know? Here are 12 questions you should ask to know if your idea will work and–more importantly–will make you money.
1. Do you have a passion for the subject?
If you can’t sustain your interest in the topic past 30 days, neither will your members.
2. Does your membership site solve a problem or provide a solution?
The best membership sites are the ones that can provide both.
3. Can you easily identify your target market?
You need to know who your site is being built for so you can create something that appeals to them.
4. Are you able to reach your target market?
If you’re unable to get in touch with your potential customers, they’re unlikely to ever become members.
5. Does your target market have the extra discretionary income and financial means necessary to join your membership site?
Most membership sites are an extra “luxury” item for people, not something they absolutely need.
6. Is you target market willing to pay?
Some demographic groups are used to getting everything for free and refuse to pay no matter what the value is.
7. Do you have a lot of competition in your topic?
This is good because it means that there is an active interest in the subject. But, it can also be bad if the other sites are free, which will make it hard for you to compete (as a paid membership site).
8. Is your topic idea narrow enough?
It is better to be a specialist in something rather than a generalist. This will make it easier to differentiate your membership site from others. A good example is fitness. A niche site would be bodyweight fitness (doing exercises without weights by just using your own body). Bodyweight fitness would be easier for you to market than a generic fitness site targeted to everybody.
9. Do you have enough content to fill a membership site?
You’ll need a minimum of 30 articles loaded up onto the site and another 30 articles to dispense as the membership goes on. If you don’t have 60 items created and ready to go (whether you write them yourself or hire someone), you shouldn’t move forward. Otherwise you’ll be too busy trying to grow your site and write your content.
10. Does your membership site topic fulfill a person’s passion or unmet desire?
Determine what you’re really selling. It’s the result, not necessary the subject itself. Sell the sizzle, not the steak.
11. Will you run your membership site like a business?
Or is it just a personal hobby? There will be advertising, technology and other costs and you need to be willing to invest in your success.
12. Are you willing to stick with your membership site idea for at least 6 months to a year until it starts making money?
There are very few sites which are an overnight success. You must be willing to keep pushing ahead despite setbacks and circumstances. If you’re not in this for the long haul, then you need to examine why.
These are just some of the questions you should be asking yourself. Running a membership site is long-term commitment and you need to be able to answer each every one of these questions before you even begin. It’s the only way you can succeed.