Keywords are the lifeblood of any online marketing campaign. The right keywords can make or break your success when trying to target the right message to the right customer at the right time.
Here are the best places to do keyword research for your membership site, view trending topics and ensure you never run out of good ideas again!
- Google’s auto-complete drop-down box that appears when you do a search. Those are the top related add-on words for that keyword. Very useful.
- Ubersuggest will extract all of Google’s auto-complete keywords for you so you don’t have to do it manually.
- Google’s keyword research tool. More in-depth and will show keywords that don’t necessarily have the actual word in it. These are related keywords which are different and outside the usual narrow scope of other methods.
- Yahoo Answers. Type your main keyword here and see what people are asking.
- Quora. More in-depth than Yahoo. Again see what related keywords show up in the question and answer area.
- Your brain. Let’s not forget you can brainstorm a list yourself. What would you search for if you were looking for your site?
- Discussion forums and message boards in your niche market. What are people posting in industry forums. Go through all post headings to find rich keywords that people are interested in.
- David Naylor’s Keyword Density Tool. Very useful! Type in a competitors website and see what comes up. Then use their keywords as your own!
- Competitor ads that appear on the top and right-hand side of Google search results. What keywords are they using in their titles, ad copy etc.
- Alexa.com, not as popular as it used to be but still useful (look for the auto-complete results when you search).
- KW Map, this is a tool I’ve not heard much about and appears to be limited but worth checking out.
- Seed Keywords, a crowd-sourced keyword list from your friends.
- WordTracker, a premium keyword research tool used by many of the top websites.
- WordStream, another premium keyword research tool that also incorporates pay-per-click campaign management.
- Google Trends is a good place to see how your keywords have performed over time (in google search results). They also provide a list of high-ranking related keywords you can use.
- Top tags on Instagram.
- Trendsmap, top twitter trends in real-time and mapped-out.
- Ebay’s most popular items. Useful to see what’s a hot seller. Look for your niche.
- Flickr’s top photo tags. See what people are capturing.
- Amazon.com’s bestseller list. Useful to see trending products and hot items.
- Soovle search many sites at once, allowing you to see all auto-complete keywords on a single page.
- Mergewords allows you to take all the keywords you generate and merge everything into a single complete list, removing duplicates and misspelled words.
These sites are great for generating ideas you can use in content titles, for SEO purposes and pay-per-click search advertising campaigns. They can also be used to generate content ideas.
If you know any other places for keyword research, please let me know in the comments area below and I’ll add them to this list.